Arsenal are absolutely flying this season, so it was a real pleasure to head over to London Colney to create this energetic piece of content for Ultimate Champions. We were lucky enough to work alongside Granit Xhaka, William Saliba and Takehiro Tomiysasu, who took part in ‘Guess The Stats’. A game designed to highlight some of the key stats that Ultimate Champions offer and encourage the players to try to work out each other’s stats from some of Arsenal’s biggest games of the season.
With the players being so naturally competitive and wanting to get one over on their teammate, this resulted in a playful vibe to the video, something which made each round a hilarious watch for Arsenal and football fans alike. Using stats such as tackles made, duels won, fouls and missed passes, we paired the players up and let them discuss, guess and write down their teammates stat before revealing the answer. We even had an unannounced appearance from Oleksandr Zinchenko, who momentarily gatecrashed the shoot, much to Tomiyasu's surprise.
Social Bull handled the camera, lighting and audio of the production on the shoot day, as well as delivering a long-form video and several short-form cutdowns. The video has achieved almost half a million views on YouTube and thousands more across other socials. Partnering with Ultimate Champions, The Park and MCW for this project was a great experience, so big thanks to them for bringing us on board. You can watch the full length YouTube version in the link below.