For two consecutive Premier League seasons, we’ve supported cinch’s partnership with the PDC, creating social-first content with some of the biggest names in darts. With the Premier League running across 16 weeks of action, the challenge was to give cinch a consistent stream of fresh, original content throughout the competition without needing players in front of cameras every week.

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Across just a couple of dedicated content days, we worked with the Premier League line-up to create a bank of entertaining, repeatable formats that could be released weekly across cinch’s social channels. From competitive challenges and car-based games to quick-fire formats and player conversations, the content was designed to showcase the players’ personalities while naturally keeping cinch part of the action every week. The content days gave cinch a bank of weekly original content to run throughout the Premier League season, supported by reactive assets around the live tournament.

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Our work with cinch and the PDC has also extended beyond the weekly Premier League campaign, producing one-off specials and larger pieces of content with Rylan, bringing together darts, entertainment and cinch in formats built around major moments in the calendar. Across the two seasons, the content has delivered tens of millions of views across social media, turning a major sports sponsorship into a consistent stream of content that keeps the brand visible and relevant throughout one of darts’ biggest competitions.

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