To support the new cinch partnership with the PDC Premier League, we produced a set of repeatable, entertaining and quality formats for the darts player to play along with. Luke Littler and Michael van Gerwen had a competitive battle with some mini cars, Gerwyn Price and Rob Cross had a game of Sticky Darts on a car, Luke Humphries and Stephen Bunting played Me or You and Nathan Aspinall and Chris Dobey had a funny conversation in a car. The videos gathered tens of millions of views across socials throughout each week of the Premier League. You can check one of them out below.

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These engaging formats not only showcased the players’ personalities but also creatively integrate cinch’s brand into the heart of the action. By tailoring each activity to highlight both the excitement of the PDC Premier League and cinch’s playful tone, we created content that resonated with darts fans and casual viewers alike. The success of these videos has helped cinch stand out as a dynamic, entertaining partner, sparking conversations online and driving impressive reach and engagement across platforms. This approach demonstrates how innovative, well-produced content can elevate a sponsorship beyond simple branding, transforming it into a memorable fan experience.