In a recent podcast with Broadcast Sport, our co-founders Scott and Jack discussed the launch of the Stephen Hendry Cue Tips channel and what they learnt. The podcast, titled "How to create a YouTube channel from scratch", features an insightful conversation with the co-founders who share their experiences, challenges and insights on building a successful YouTube channel.
The Stephen Hendry Cue Tips YouTube channel shares tips and tricks on how to play snooker from the seven-time world champion, as well as interviews with professional players and famous snooker fans. Guests so far have included Mark Williams, Steve Davis, Judd Trump and Ben Foster.
The podcast also provides some thoughts on the future of athlete-fronted channels and the important role that Stephen has behind the camera as well as in front of it.
During the podcast, the co-founders discussed the challenges they faced when starting the channel and how they overcame them. They shared their insights on what it takes to create a successful YouTube channel and how they how they decided on the strategy that they felt would be best to bring snooker to new audiences. They provided useful advice for brands and sports organisations looking to grow their sport beyond the traditional fanbase.
You can listen to the podcast below. Let us know your thoughts on anything that we discussed.