Does Social-first content need to be audio or video?
When the Guinness Six Nations approached us to find new ways to engage their passionate fans on TikTok ahead of this year's men's tournament, we decided building an AR filter would help create conversation.
The 'Six Nations Challenge' TikTok AR encourages rivalry between the different sets of fans in a fun way and allows them to show off their knowledge.
The beauty of the filter is that it allows fans to use it in ways that even we couldn't imagine. You can be as creative as you want.
Players, fans and influencers have all got involved, including Danny Care and The Rugby Guy.
The filter has been a huge success, being used over 11,000 times, and achieving over 1,000,000 views, putting us in the top 5% of Effect House Creators
Try it out ahead of this weekend’s matches, and make sure you use #SixNationsChallenge so that we can see it.