“I thought my eyeballs were going to freeze.”

Charity - The Box On The Box

Location - Plymouth

Talent - TV Presenter Richie Driss

The celebration of The National Lottery's 27th birthday rolled the Social Bull Media team to Plymouth for the third video of the campaign. Our old friend Richie Driss took a walk down memory lane at The Box museum to investigate their archival sharing platform, The Box On The Box. During lockdown they broadcast special memories to those who can’t physically come and see them - funded by The National Lottery.

What’s special about this one in particular, it’s the first time we’ve worked with our good friend Richie since our time together at JOE.co.uk. It feels very familiar and I’m sure it won’t be the last time we work with the Driss man.

A highlight includes Richie entering the freezing cold storage room. The -20℃ temperature freezer stops the deterioration of the historic assets.

“...The most interesting part of my day was being in the coldest conditions I’ve ever stepped foot in, in my life. -20℃ and that is just to preserve film from 1896.”

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